Future of Digital Marketing

 Digital marketing is expected to continue grow in future, with new platforms and technologies. It is making companies surge with demand and supplies of products to the customers at a greater speed. A huge number of people are engaging through internet, and digital marketing is growing and only to increase further in future. Digital Marketing helps to promote business globally and provide great exposure. Everyone is connected through internet so it is easy to access the target audience easily.

                      

Types of Digital Marketing

• Content Marketing - It helps to reach potential customers through the use of written, visuals or videos  such as Blogs, E-books, Newsletters, etc.                                                                                      
• Email Marketing - It is one of the most effective tool of digital marketing. It is used to create product and brand awareness.                                                                                                                                                
• Blog - It is a website where a person writes regularly about topics that interest them and   address potential customers directly and individually.                                                                                                     
• Social Media Marketing - It includes promotion through facebook, instagram, twitter, etc.              

• Affiliate Marketing - In this, Influencers promote other company products and get a commission every time sale is made.                 

• E-commerce Marketing - It involves selling products or services through internet on their own websites.                

• Search Engine Optimization - The goal of SEO is to rank higher in Google search results, that  increasing search engine traffic to the  website.               

• Search Engine Marketing - It is method of paid advertising which help companies to rank higher on google.                

What do you mean by Digital Marketing?

Digital marketing also called, Online Marketing, is a means to sell products and services using internet, and other forms of digital communication. 

                                              

Types of traditional marketing

• Handouts - It is a printed document like a flyer or brochures. These provide details about the company and features of the product.

• Billboards - They convey a brief message to the audience through displays          advertisement and company graphics.

                             

• Print Ads -  Print Ads are printed in hard copy across different types of  publications such as newspapers, magazines.

• Broadcasting - Another way to gain recognition is making commercials for radio and televisions.

• Salesperson - Selling the product or service through direct contact and identify the customers need personally. 

• Cold Calling - Companies sell their product over the phone. This built a personal connection and trust between the company and the consumers.

•  Direct Mail -   In this business sends print materials like letters or postcards to the addresses of potential customers living in your target area. 

                                 

 

 

 

 

 

 

                                                                                                                                   

What is Traditional Marketing?

 Traditional Marketing is a promotional strategy that target the audience using offline media such as newspaper ads, print ads, handouts, billboards, etc.

Types of business modules

1.  B2B -  Business sells its product and services to another business. For example - Amazon is selling various business products.
2. B2C - Business or Company direct sells product to the consumers. For example - Lenskart is selling products directly to the consumers.
3. C2C - One consumer sells product to another consumer. When done online , it becomes a type of eCommerce. For example - OLX allows users to buy, sell and exchange of products.
4. D2C - These are the brand owners who directly sell product to the consumers. For example - Boat is selling products to customers directly.
5. C2B - It is a commerce model where consumers provide various product to the business. For example - A food blogger who share an affiliate link to a kitchen company’s cooking products on their blog.

Types of Business Categories

1.  Sole proprietorship - It is an unincorporated company that is owned by an individual only. The owner is fully liable for any and all liabilities incurred by the company.
2. Partnership - It is an organization owned by two or more persons known as partners. There are three types of partnership General partnership , Limited Liability Partnership, Limited partnership.
3. Limited Liability Company - These are the most flexible types of businesses. They retain the tax benefits of sole proprietorship and the limited liability of corporations. 
4. Non - Profit Organization - It is a legal entity that operates for social benefit, rather than to generate profit for its owners. 

Meaning of USP ( Unique Selling Point )

 A unique selling point (USP), also called a unique selling proposition, is the essence of what makes your product or service better than competitors. A unique selling point defines your company’s unique position in the market place.                                                                             

What do you mean by SWOT Analysis?

 SWOT analysis is a framework for identifying and analyzing organization’s strengths,   weakness,   opportunities and threats.

Strengths - These are the characteristics where a company excels and has a competitive advantage.

Weakness - These are the areas where a company lacks and has a disadvantage.

Opportunities - These are the factors that represent potential growth and improvement areas.

Threats - These are the external factors that represent the risk to a business.

Explain 4 P's of Marketing

 The following are the 4 P's of marketing - 

1. Product - It is the good or service being marketed to the targeted audience. For eg- ABC Company is selling its product “Watch”.
2. Price - It is the cost of a product or service. For eg - The price of the watch is ranges between 1000-2000Rs.
3.  Place - Place is where you sell the product and distribution channels you use to get it to your customers. For eg- Watch is available in states such as Haryana, Punjab, Kerala.
4. Promotion - It is how you advertise your product or service. For eg- ABC company uses advertising, public relations , etc.

                                                

What is marketing process?

 The marketing process is the series of steps of businesses follows to promote their product or services to potential users.

1. Understanding customers and the market - This includes collecting information about the target market, sources of income, purchasing power and projected spending.
2. Create a customer driven strategy - Under this strategy, business identifies potential customers and then provide customers with what they want or need. It also includes to determine the best approach to service clients.
3. Deliver high customer value - Customer value is the proportion of advantage between a customer’s perceived advantages and expenditure incurred on purchasing goods and services.
4. Build profitable relationships - In this stage, Marketers build, maintain, expand their relationship with the customers. They are more inclined to make repeat purchases from the business when they are satisfied with the firm, goods and services.
   
5. Capturing value from customers -  Successful Customer Relation Management (CRM) aims to increase customer equity or a potential revenue that a business can make from its existing and future clients. Marketers wants to increase client equity because it serves as a leading indicator for the financial success.

What is marketing?

Marketing is the process or set of institutions undertakes to promote the buying and selling of product or services of various business organizations.