The following are the 4 P's of marketing -
- Product - It is the good or service being marketed to the targeted audience. For eg- ABC Company is selling its product “Watch”.
- Price - It is the cost of a product or service. For eg - The price of the watch is ranges between 1000-2000Rs.
- Place - Place is where you sell the product and distribution channels you use to get it to your customers. For eg- Watch is available in states such as Haryana, Punjab, Kerala.
- Promotion - It is how you advertise your product or service. For eg- ABC company uses advertising, public relations , etc.
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